David Lewis Kyle, known artistically as ABSTRAXX and as DLK to friends, is a Brand Architect, American artisT, and Filmmaker. His unconventional journey began with a decision to leave college and pursue a future built around his own ideas. In 2004, he began experimenting with building his own brands, developing an approach that blended imagination, design, and engineering to transform ideas into tangible products, experiences, and businesses.

His work lives at the intersection of creativity, business, technology, psychology, design, and storytelling. Over the years, he has built companies, developed brands, created products, made films, written a book, and helped turn ideas into businesses and experiences that connect with people.

But the next chapter is less about what he has already built and more about who he is still becoming.

Mentor in the Making represents that evolution. Rather than positioning himself as someone who has everything figured out, DLK is documenting the process in real time—the successes, failures, discipline, relationships, ideas, experiments, and lessons that continue to shape him.

At the core of everything DLK creates is a belief that imagination is one of the world’s most powerful resources—a tool for thinking differently, creating boldly, and turning possibility into reality.