(ABSTRAXX) Date11.02.2026 1 of 1 Letter ToThe reader
Anyone building something SubjectMentor in the Making
Filed under: becoming
Dear reader,
In 2004 I started building my own brands. I learned by doing: blending imagination, design and engineering to turn ideas into products, experiences and businesses. That curiosity has carried me across companies, products, technology, a book, and films.
Each of those was part of one larger question: how ideas take shape, how people connect with them, and how imagination turns possibility into something real.
This next chapter is less about what I've built and more about who I'm becoming. I'm not going to pretend I have it figured out. I'm documenting it in real time: the wins, the failures, the discipline, the relationships, the experiments, and what each one teaches me.
Most of what I know came the hard way. The greatest education is struggle, and I'd rather share mine than hide it.
If you're building something too, read along. Stand alone, be different and inspire. Think miiracle, not typical.
Victory is available to all of us.
David Lewis Kyle
- Encl. 03Rebuilding my own site from scratch11.02.26
- Encl. 02Twenty-two years of building brands—.—.26
- Encl. 01Why I stopped pretending to have it figured out—.—.26
@ABSTRAXXBrand architect
Artist · FilmmakerMAARS :
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