David Lewis Kyle, known artistically as ABSTRAXX and as DLK to friends, is a versatile American artist, Brand Architect, and Filmmaker. His unconventional journey began with a bold decision to leave college and pursue a future built around his own ideas. In 2004, he began experimenting with building his own brands, developing an approach that blended imagination, design, and engineering to transform ideas into tangible products, experiences, and businesses.

As the creator of SnackBreak and KAALM, DLK combines technology, psychology, and design to create simple products centered around positive behavioral change.

As Co-Founder of Popsicle Air, DLK helped build an unconventional home service brand that challenges the traditional approach to the industry through branding, storytelling, marketing, and customer experience.

Through Super-Cool, he helps entrepreneurs build distinctive brands from the ground up—blending strategy, identity, storytelling, marketing, and customer experience to create businesses that stand apart.

At the core of everything DLK creates is a belief that imagination is one of the world's most powerful resources—a tool for thinking differently, creating boldly, and turning ideas into reality.